Godin vs. Gladwell

Godin's speech on marketing was much broader than Gladwell's in the sense that he included many more examples of how to create a product that people want and talk about. I liked that Godin gave so many examples, because it showed the audience that there's more to life than just Tomato Sauce. The moral of his speech was that you need to make something worth talking about - that making something different is not alone enough - it must be remarkable.

Gladwell, rather, said that you have to make something different that is what the people want. Extra Chunky Tomato Sauce was his product of choice, noting how even though Prego was a better quality sauce than Ragu, Ragu got the praise because it was what they were used to. When Prego proceeded with testing different tomato sauces, they found that 1/3 of testers wanted their tomato sauce with some extra chunk, yet no company had done that yet. They were the first, and thus, their company became superior over Ragu.

In conclusion, you must be different, what the people want, and worth talking about. If you have a product like that - you're probably on the right track.